Seeing the future

How can we see the future?

I.5.a Trends

Technology, regulation, demographics, macroeconomics, resources (PEST)

Impact/probability matrix

Extrapolating customer jobs

Unsustainable positions

Natural end-states

Prioritising – impact/probability

Trends, bets and inflections

What bets are being placed on the future?

I.5.b Changes in the basis of competition

Changes in customer needs

Changes in competitive value proposition

I.5.c Scenario planning “How to” Guide

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