Lifecycle model

What is it?

Markets go through lifecycles, the same as products. The first product appears and is used by the early adopters and visionaries. Then comes the “chasm”, because the early mainstream customers have very different buying needs. The mass market follows, and finally the late adopters. The mature phase can last an indefinite time, before some markets go into decline as new markets take off.

 

 

 

 

 

When is it useful?

An Example?


How do you do the analysis?

I want to know more

Geoffrey Moore: Crossing the Chasm

How can you adapt this concept?

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