Incumbent

What is it?

An incumbent is a company that has a leading market position. It is the target for all the new entrants and challengers.

Incumbents are in strong positions, and have a wide array of tactics they can deploy to fight off pretenders to their throne.

When is it useful?

Tactics for incumbents

An Example?


How do you do the analysis?

I want to know more

How can you adapt this concept?

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