Concentration of resources is one of the foundations of any strategy. The brilliant American Civil War Cavalry General, Nathan Forrest described military strategy as “getting there firstest with the mostest”. This applies directly to business strategy too. The fastest route to defeat is to squander limited resources, dissipating them in many competitive battles without achieving a dominant position in any.
Choosing where to focus is one of the fundamental decisions a strategic leader has to make. It requires courage and vision, because it means walking away from other markets and options.
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