Ecosystem

What is it?

Ecosystem is a term recently used in business to describe a market segment. Aken from ecology, it reflects that the segment is not just made up of customers – the competitors, channels, third party network, compliments and substitutes all interract with each other dynamically.

In an analogy to evolution in the natural world, the company whose business model best fits the ecosystem will make the most profit. The competitive game is played out over these ecosystems as in a terrain in the natural world.

Expect to see much more thought in this area, as there is great depth in the analogy that can illuminate strategy.

When is it useful?

An Example?

Apple ecosystem vs Android ecosystem vs Facebook ecosystem

How do you do the analysis?

I want to know more

Peter Johnson, Astute Competition

How can you adapt this concept?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: