Choosing a strategy for your company is a creative act.
The starting point for your strategy is your Organisational Purpose. Beyond making money, why does your organisation exist? If it disappeared tomorrow, what gap would be left in the world?
Strategy is about CHOICE. It is not enough to develop just one possible strategy – where is the choice just vanilla? We need to create Alternative Strategies, and then go through a creative process to mix and match the best elements of each of them to come up with the direction we want to execute.
Many books have been written about Strategic Planning and Strategic Analysis that can support this thinking, providing that they are our servants not our masters. Finally, how should we set up and conduct effective Strategy Reviews?