Competitive strategy

How can we develop a winning competitive strategy?

II.2.a Attacking and defending

Using asymettries

Attacking

Concentration of force

Disruptive innovation

Market Entry

Bowling pins

“Chicken and Egg” strategy problems

Network effect

Barriers to adoption

Defending

Lines in the sand

Stop them at the beach

“Good” vs “Bad” competitors

II.2.b Game theory

Prisoners dilemma

“Tit-for-Tat plus forgiveness”

Signalling

Deterrence

Competitive reputation

Decision trees

II.2.c Time-based competition

Momentum

First mover advantage

Speed to market

II.2.d Blue Ocean strategies

Strategic innovation

Disruptive vs sustaining innovation (new game)

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