Company Analysis

How can we understand our company?


Internal value chain – disaggregating

I.2.a Financial analysis

True current profitability (ABC)

By business, product, customer, channel

Cost of complexity

Cash generation and usage

Profit tree “How to” Guide

Historic value creation

I.2.b Source of competitive advantage “How to” Guide


Cause and effect tree

Activity Map

I.2.c Current Strategic Position

Product/Market Matrix “How to” Guide

BCG Matrix “How to” Guide

GE/McKinsey Matrix

I.2.d Current mental model/assumptions

I.2.e Describing current strategy

Strategic triangle

I.2.f Top current strategic issues







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