What is it?

3Cs is a simple framework created by Kenichi Ohmae. It lists the three factors that you have to consider every time you think strategically:

Customer. The customer is typically the starting point for strategy

Competitor. Business is a relative game. How can you build your unique advantage relative to the competition?

Corporation.  Looking internally at our own capabilities

When is it useful?

Use this for a quick check on any idea you come up with:

  • Will Customers buy it?
  • Can our Corporation deliver it profitably?
  • Will it be hard for Competitors to match?

If the answer is yes to all these questions, you have a winner.

3Cs can also be a simple logical structure for presenting an opportunity.

I want to know more

Wikipedia on 3Cs


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